Live inbound
The homeowner calls in — not the other way around. The conversation starts at peak buying intent.
Live inbound calls from UK homeowners asking for quotes on windows, doors, roofing, driveways, insulation, solar and more — routed to your team in real time, filtered by service and postcode area.
Last updated: 25 September 2026
Home improvement calls are live inbound phone calls from homeowners who want a quote for work on their property. They are not aged leads or bought data — the homeowner picks up the phone because they have a job that needs doing.
The homeowner calls in — not the other way around. The conversation starts at peak buying intent.
Callers have a specific job in mind and want a price or a site visit. No cold conversations.
IVR or agent screening confirms the caller owns the property and needs the service before the call reaches you.
Each call routes only to buyers who offer the exact service requested — a roofing call never lands with a patio firm.
Calls are matched to your service area by county, region or postcode prefix.
You only pay for calls that pass the agreed minimum duration. Short calls and hang-ups do not bill.
Each category runs as its own call stream, so you buy only the jobs your crews actually do. Availability varies by region — ask for current supply in your postcode areas.
A dedicated pay-per-call marketplace, not a generic lead list. Everything is set up around call quality and cost per booked job.
An exclusive call goes to one buyer only. The homeowner speaks to your team and no one else.
A lower-cost option for high-volume buyers, distributed within a defined pool for your category and area.
A qualification agent confirms the job and location, then warm-transfers the homeowner to your team.
Calls route only during the hours you set and only from the areas you cover. Out-of-area calls are not billed.
Calls are recorded for quality review and dispute resolution, with callers informed at the start of the call.
Duplicate, repeat and wrong-area callers are screened out before billing.
Whether you run a small install crew or a multi-branch operation, you set the filters and pay only for calls that meet them.
Apply as a buyerIf you generate homeowner enquiries, place that call volume with installers and contractors who take it consistently.
Apply as a publisherWhere publisher supply exists for your areas, campaigns typically go live within a few business days.
Every call is checked against these criteria before it bills. This is what keeps pay per call cost-effective for buyers.
| Criterion | Requirement | Status |
|---|---|---|
| Caller status | Caller confirms they own the property | Required |
| Service intent | Caller requests a service in the buyer's category | Required |
| Quote request | Genuine request for a quote or site visit | Required |
| Contact validity | No withheld or invalid numbers | Required |
| Geographic match | Caller within the buyer's defined service area | Required |
| Call duration | Agreed minimum duration met before billing | Required |
| Duplicate check | Not a repeat call from the same number within 30 days | Required |
A homeowner who picks up the phone is further along than one who fills in a form. Here is why call-based buying works for home improvement.
A caller is closer to a decision than a web form submission that may have gone to several firms.
Your team answers while the homeowner is still on the line — no chasing a lead that has already spoken to a competitor.
You pay for qualified calls, not impressions or clicks, so spend maps directly to conversations.
Qualify, quote and book the survey in one conversation.
Caps and schedules let you match call flow to crew capacity.
Recordings and call references make any billing question quick to resolve.
Any business that wins work from homeowner enquiries can buy calls on the marketplace.
These standards apply to every home improvement campaign. Each party remains responsible for its own advertising and regulatory compliance.
Home improvement calls are live inbound phone calls from homeowners looking to hire a contractor or installer. Each caller has a specific job, such as replacing windows, repairing a roof or installing solar panels, and wants a quote. They are high-intent prospects, not aged database contacts.
Pricing depends on the service category, region, exclusivity and call type (raw inbound or live transfer). Your cost per call is agreed before the campaign starts, and only calls that meet the qualification criteria are billed.
An exclusive call is sold to one buyer only. When a homeowner call matches your filters it routes directly to your business, and no other buyer receives the same caller.
Yes. Calls go through IVR or agent screening before connecting. The caller confirms they own the property, the service matches your category and the caller is inside your service area. Calls that fail these checks are not billed.
Home improvement campaigns run across the UK. Volume is strongest in densely populated areas and varies by category. Tell us your postcode areas and we will confirm current supply.
Yes. You define your service area by county, region or postcode prefix, and you only receive and pay for calls from inside that area.
There is no long-term contract. Most buyers start with a small test batch and scale on results. Minimum deposit and volume depend on category and region, and are agreed before the campaign starts.
Yes. A qualification agent speaks with the homeowner first, confirms the job and location, then warm-transfers the call to your nominated number.
CPL (cost per lead) means you pay a fixed amount for each qualified call regardless of outcome. CPA (cost per acquisition) means you pay only when a call becomes a confirmed job. CPL is the standard pay-per-call model; CPA may be available for established buyers with trackable conversion data.
Publishers earn a fixed payout for each qualified call that meets the duration and quality requirements for its category. Payouts run on a regular schedule, and rates vary by category and call type.
Search ads, social ads, SEO content sites, comparison portals and organic social, confirmed per campaign. Traffic must be relevant to home improvement and targeted to the buyer's areas. Misleading ads or fraudulent call patterns lead to account suspension.
Yes. Calls are recorded for quality assurance and dispute resolution, and callers are informed at the start of the call. Buyers can request recordings within the billing period.
Raise a dispute with your account manager, quoting the call reference, within the agreed review window. The call recording and qualification data are reviewed, and verified invalid calls are credited back.
Buyers and publishers often run more than one vertical alongside home improvement.
Tell us the services you offer and the postcode areas you cover. We will come back with availability and pricing.
No long-term contract · Test batch first · Pause any time