Live inbound
The homeowner calls in — not the other way around. Engagement starts at peak buying intent.
Connect with verified homeowners actively requesting quotes. Live inbound calls delivered in real time — for windows, roofing, driveways, insulation, solar and more.
Home improvement calls are live inbound phone calls placed by real homeowners actively seeking quotes for work on their property. These are not aged leads or database contacts — they are genuine prospects who have expressed clear intent and picked up the phone right now.
The homeowner calls in — not the other way around. Engagement starts at peak buying intent.
Every caller has an active requirement and wants a price. No cold conversations required.
Calls transfer to your business the moment they are qualified — no delay, no batching.
All callers have provided marketing consent in line with applicable regulations.
Calls are screened to confirm residency, property ownership and genuine service need.
Calls are matched to your service area — by county, region or postcode prefix.
Each call is routed only to businesses that provide the exact service requested.
You only pay for calls that meet minimum connection time. No accidental charges.
Each category below has its own dedicated call stream, available for geo-targeted buying. Dedicated vertical pages are linked as the network grows.
A dedicated pay-per-call marketplace — not a generic lead generation tool. Every feature is built around call quality and return on spend.
Every exclusive call is sold to one buyer only. You receive the caller's undivided attention and compete with no one for the conversion.
Cost-effective option for high-volume buyers. Calls distributed to a defined pool within your vertical and geography.
Warm transfer from our qualification agent directly to your team. The caller is already primed and expecting you.
No batching. Calls land on your phone as they happen, during business hours you define.
Choose the counties, regions or postcodes you serve. Calls outside your coverage area are never charged.
Start with the volume your team can handle and scale as your pipeline grows. No rigid contracts.
Every call recorded for quality assurance, dispute resolution and training. Full transparency.
Automated and manual checks screen out duplicate callers, wrong geography and low-intent contacts before they reach you.
Whether you run a small install crew or a multi-site operation, you set the filters and pay for calls that meet them.
Register as a buyerIf you generate homeowner enquiries or run an outbound team, place that volume with buyers who take it consistently.
Join as a publisherWhether you want to buy calls for your sales team or monetise traffic as a publisher, the process is straightforward.
Every call is validated against a defined set of criteria before it reaches a buyer. This is how we maintain conversion rates that make pay-per-call cost-effective.
| Criterion | Requirement | Status |
|---|---|---|
| Caller status | Homeowner — confirmed residential address | Required |
| Service intent | Correct service category requested by the caller | Required |
| Quote request | Genuine request for a quote or site visit | Required |
| Contact validity | Caller reachable — no withheld or invalid numbers | Required |
| Geographic match | Caller within the buyer's defined service area | Required |
| Call duration | Minimum connection time met before billing applies | Required |
| Marketing consent | Caller has provided consent in line with applicable regulations | Required |
| Duplicate check | Not a repeat call from the same contact within 30 days | Required |
Inbound phone calls are consistently the highest-converting lead type in home improvement. Here is why call-based marketing delivers better economics than form fills or databases.
A caller who has already picked up the phone is far closer to a purchasing decision than a web form submission.
When you only pay for qualified calls, your cost per acquired job drops sharply versus bulk lead purchases.
Pay-per-call is performance-based by design. Your spend maps directly to pipeline activity — not impressions or clicks.
When a homeowner calls, your team picks up immediately. No lead ageing, no follow-up delay, no cold-contact friction.
A live conversation lets your team qualify, quote and close in a single interaction — fewer touchpoints per booked job.
Set your volume cap, define your schedule and receive a consistent call flow. No feast-or-famine cycles.
BuyTheCalls serves businesses across the full home improvement industry. If your business relies on homeowner enquiries, we have a call stream for you.
Everything you need to know about buying and selling home improvement calls through BuyTheCalls.
Home improvement calls are live inbound phone calls from verified homeowners actively looking to hire a contractor or installer. Each caller has a specific requirement — such as replacing windows, repairing a roof or installing solar panels — and is requesting a quote in real time. These are high-intent prospects at the moment of peak buying intent, not aged database contacts.
An exclusive call is sold to one buyer only. When a homeowner call is matched to your account it is transferred directly and exclusively to your business. No other buyer in our network receives the same caller. This maximises your conversion chance because the homeowner is speaking only with you.
Yes. Every call goes through automated and, where required, live qualification before being connected. We confirm the caller is a homeowner, the service matches your vertical, and the caller is within your defined service area. Calls that do not meet criteria are never billed to you.
BuyTheCalls operates across multiple geographies. Call volume is strongest in densely populated areas but our publisher network generates calls across all regions. Contact us for volume estimates in your specific service area.
Yes. Geographic targeting is a core feature. When you set up your buyer account you define your service area by county, region or postcode prefix. You will only receive and be billed for calls that originate within your defined coverage zone.
We keep things flexible, particularly for businesses new to pay-per-call. Contact our team to discuss minimum deposit and volume requirements for your vertical and geography. There are no rigid long-term contracts — call volumes can be adjusted as your needs change.
Yes. Live transfer is one of our most popular call types. A qualification agent speaks with the homeowner first, confirms their requirement and location, then warm-transfers the call to your nominated number. Your team starts the conversation knowing the caller is already qualified and engaged.
CPL (cost per lead) means you pay a fixed amount for each qualified call regardless of outcome. CPA (cost per acquisition) means you pay only when a call results in a confirmed job or sale. CPL is the standard pay-per-call model. CPA arrangements are available for established buyers with trackable conversion data.
Publishers earn a fixed payout for each qualified call they deliver that meets the duration and quality requirements for their vertical. Payments are made on a regular schedule. Payout rates vary by vertical and call type — contact us for current rate cards.
Publishers can use search ads, social ads, SEO content sites, comparison portals and organic social. All traffic must be geo-targeted and relevant to the home improvement vertical. Traffic sources that breach advertising guidelines or generate fraudulent call patterns will result in account suspension.
Yes. All calls are recorded for quality assurance and dispute resolution. Recordings are available to buyers upon request within the billing period. Callers are informed of recording at the start of each call in compliance with regulatory requirements.
Raise a dispute through your account dashboard within the defined review window. Our team will review the call recording and qualification data. Verified invalid calls are credited back to your account. Maintaining buyer trust is core to how BuyTheCalls operates.
Buyers and publishers on the marketplace often run more than one vertical. These campaigns are live alongside Home Improvement.
Join BuyTheCalls today and start receiving live, exclusive home improvement calls from homeowners actively requesting quotes in your area.
No long-term contracts · Flexible volume · Cancel any time