BuyTheCalls is a pay-per-call marketplace connecting HVAC contractors with publishers generating high-intent inbound repair and installation calls. Buy exclusive HVAC pay-per-call leads and emergency repair calls targeted to your service area, or monetise your HVAC traffic if you are a publisher.
Last updated:
When a homeowner's AC dies in a Texas summer or a furnace fails in a Chicago January, they do not fill in a comparison form and wait for five companies to call them back. They pick up the phone and call whoever can come today.
That urgency is what makes HVAC phone leads fundamentally different from web leads. The homeowner has already decided they need help — the call is the buying moment, not a research step. Your dispatcher books the job on that same call, often within two minutes.
A form submission goes to three to five contractors. The homeowner picks whoever calls back first. By the time your team dials, two competitors have already quoted. Contact rates on shared HVAC web leads typically sit around 20–30%, and close rates around 2–8%.
The customer initiates the call. Contact rate is 100% because they are on the line. There is no list to dial, no voicemails, no speed-to-lead race. Your dispatcher's job is booking the visit, not creating the need. HVAC contractors on the marketplace typically see close rates several times higher than web leads.
Our marketplace is built for HVAC businesses that need a steady flow of qualified inbound phone calls from homeowners actively looking for heating, cooling, or ventilation service.
Whether you operate in one city or across multiple states, every campaign is targeted by ZIP code, city, county or state — down to the service areas your vans can actually reach.
You set the filters — service area, call hours, minimum duration — and receive calls from homeowners who need HVAC service right now. No lead lists, no forms, no chasing callbacks.
HVAC contractors can take the whole vertical or filter to the service types their technicians actually handle.
Central AC, split systems, mini-splits, window units and compressor replacement.
Furnaces, boilers, heat pumps, radiant systems and thermostat faults.
24/7 urgent breakdown calls during extreme weather — the highest-converting call type in this vertical.
Mould remediation, ventilation cleaning, air purification and humidifier systems.
Duct cleaning, air balancing, duct sealing and zoning systems.
Programmable and connected HVAC control systems.
| Service type | Payout range | Typical duration filter |
|---|---|---|
| HVAC live transfers | $50 – $85 | Warm transfer |
| Emergency repair (no-heat / no-cool) | $45 – $80 | 120 seconds |
| Installation & replacement | $40 – $75 | 120 seconds |
| Commercial HVAC | $40 – $80 | 120 seconds |
| AC repair | $25 – $55 | 90 seconds |
| Heating system repair | $25 – $55 | 90 seconds |
| Indoor air quality | $20 – $45 | 90 seconds |
| Maintenance / tune-up | $15 – $35 | 60 seconds |
Payouts reflect service urgency, booking value and exclusivity. Emergency, installation and live-transfer calls sit at the top of the range; maintenance and tune-up calls at the lower end. Final rates are agreed per campaign.
No lead forms, no callback queue, no dialling from a list. The homeowner is on the line before anyone pays for anything.
A homeowner searches for HVAC repair — "AC repair near me", "emergency furnace repair" — usually on mobile, usually urgently.
They dial the tracked number in the publisher's ad or content.
The call routes in real time to your team, matched by ZIP code and service hours.
Duration, geography and source are checked against your campaign criteria.
Calls that met every criterion bill. Calls that did not are rejected automatically.
If you have tried Google Local Service Ads, shared web leads, or hiring appointment setters, this is how inbound pay-per-call compares.
| Lead source | How it works | Exclusivity | Best for |
|---|---|---|---|
| Pay-per-call (this) | Homeowner dials a tracked number and connects to your team live | Exclusive — one contractor per call | Contractors who want booked jobs, not leads to chase |
| Google LSA | Google shows your profile, homeowner calls or messages | Competitive — several contractors shown | Contractors with strong reviews who can win on reputation |
| Shared web leads | Homeowner fills a form, lead goes to 3–5 contractors | Shared — speed-to-call wins | Large teams with fast callback systems |
| Appointment setters | You hire a caller, supply a list and script, manage the dialer | Exclusive, but you carry all the overhead | Companies that want to build in-house and can absorb churn |
HVAC is the most seasonal vertical on the marketplace. Contractors and publishers who plan for it do noticeably better than those who treat volume as flat year-round.
| Period | Demand driver | What it means for HVAC companies | What it means for publishers |
|---|---|---|---|
| Jun – Sep | Cooling failures in southern and southwestern states | Peak call volume and peak competition. Staff up before the heatwave. | Highest payouts. Media costs rise too — check margin, not just payout. |
| Nov – Feb | Heating and furnace failures in northern states | Geo mix shifts north. Adjust ZIP targeting, do not pause the campaign. | Move budget to northern states as southern cooling demand drops. |
| Mar – May, Oct | Maintenance, tune-ups and installation planning | Lower urgency but cheaper calls. Good window to test the marketplace. | Volume dips. Shift toward installation and maintenance keywords. |
If you already generate HVAC traffic, the marketplace is where you place it with contractors who take volume consistently rather than for a two-week test.
Become a publisherStandards we require of both sides of every HVAC campaign. Each party remains responsible for its own regulatory compliance.
Buy HVAC calls nationwide or target the specific areas your technicians cover. These states carry the heaviest demand, but coverage is not limited to them.
Custom ZIP-level targeting is available. Most HVAC contractors target by ZIP rather than state, since a van that cannot reach the address turns a paid call into a wasted one.
The range is $20 to $80 per qualified call, depending on your service area, the type of service (emergency repair pays more than maintenance), and whether the call is exclusive or shared. We agree the rate before the campaign starts so there are no surprises on the invoice.
Yes — inbound calls for HVAC companies are our core product. Homeowners dial a tracked number and connect live to your team, exclusively, matched to your ZIP codes and service hours. Residential and commercial HVAC companies filter by service type and pay only for qualified calls.
An exclusive lead is a call that goes to one HVAC contractor only. The homeowner speaks to your team and nobody else's. This is the default on BuyTheCalls — shared delivery is available at a lower rate if you prefer volume over exclusivity.
Yes. You can filter by service type — emergency repair, AC installation, heating, indoor air quality, or the full range. Most contractors start with emergency and routine repair, then add installation once the volume proves itself.
Yes, at any time. There is no minimum commitment and no penalty for pausing. Most contractors pause during shoulder months or when their crews are fully booked, then restart when capacity opens up.
Yes. ZIP-code targeting is standard. You give us the ZIPs your vans cover and calls outside that area do not route to you. You can also set different daily caps per area.
Yes. On a live transfer, the publisher's agent confirms the homeowner's location and service need, then warm-transfers the call to your dispatcher while the homeowner is still on the line. This costs more per call and converts higher.
No. Many of our HVAC buyers are contractors with an office manager or a small dispatch team, not a call center. What you need is someone who reliably answers the phone during your delivery window — an unanswered call still costs you the opportunity even though it does not bill.
Where publisher supply already exists for your target ZIPs, campaigns typically start within a few business days. The sequence is: register, verification, a small sample batch so you can check quality against your own booking rate, then volume turn-on.
A qualified call meets four criteria agreed before the campaign starts: minimum duration (commonly 60 to 120 seconds), correct geography, a real homeowner with a genuine HVAC need, and delivery within your stated business hours. Calls that fail any criterion are rejected automatically and do not bill.
No — HVAC is the most seasonal vertical we run. Cooling demand peaks in summer across the south and southwest; heating peaks in winter across the north. The shoulder months carry maintenance and installation calls at lower cost. The seasonality table above shows how to plan around it.
The range is $20 to $80 per qualified call, driven by geography, service type, exclusivity and the duration threshold. Emergency and installation calls in high-demand states sit at the top. Check the duration threshold alongside the headline payout — a high payout on a long threshold can pay less in practice.
Yes. HVAC contractors commonly pair with roofing or home services. Publishers often run HVAC alongside solar, since the homeowner profile overlaps. See the full marketplace for all verticals.
Google LSA shows your profile alongside competitors and the homeowner picks one. On the marketplace, the call routes directly to you — exclusive, with no other contractor shown. LSA works well for contractors with strong reviews who can win on reputation. Pay-per-call works for anyone who can answer the phone and book the job.
Raise it as a dispute within the window set in your agreement, quoting the call ID and the reason. The call record is reviewed against the campaign criteria, and valid disputes are credited. Repeated quality problems from a publisher trigger an account review and pause.
HVAC is run as its own vertical with its own publisher pool, not as a line item inside a general home services bucket.
Every call goes to one contractor. You are not racing three competitors to return a callback.
Duration, geography and source are checked on every call before it hits your invoice, not reconciled afterwards.
Scale up before summer and winter peaks, pull back in shoulder months — without renegotiating a contract you do not have.
Start with a test batch. If the calls book jobs, scale. If they do not, stop. No annual commitment, no setup fee.
Both sides see why a call qualified or did not, with the call reference, so problems are fixed rather than argued about.
Many contractors and publishers on the marketplace run more than one vertical.
Tell us your service area, the types of calls you want, and how many your team can handle. We will come back with availability and pricing — no pitch deck.