Pay Per Call Marketplace — Buy & Sell Inbound Calls

Pay-per-call marketing is a performance advertising model where advertisers pay only when a real customer dials a tracked phone number and stays on the line long enough to be qualified. It is used in industries with phone-first buying intent, including HVAC, tech support, insurance, travel, healthcare and home services. Unlike pay-per-click, you do not pay for clicks that never convert.

With pay-per-click you pay every time someone clicks an ad, regardless of what happens next. With pay-per-call you pay only when a real person dials a tracked number and stays past your minimum duration filter. In phone-driven service businesses, pay-per-call generally converts at several times the rate of pay-per-click, because callers carry higher purchase intent than browsers.

Ranges run from $5 to $90 per qualified call depending on vertical, geography, exclusivity and duration filter. Solar, finance and student loan sit at the higher end. Tech support and education sit in the middle. High-volume verticals such as home warranty sit lower. USA traffic prices above UK, Canada and Australia, and exclusive calls cost more than shared.

The largest buyers are USA-based call centers, BPO operations and in-house sales teams in industries where phone conversations drive revenue. That includes HVAC contractors, tech support companies, travel agencies, insurance agencies, healthcare brokers, debt consolidation firms, solar installers, roofing contractors and final expense agencies.

Publishers come from anywhere that can drive USA inbound traffic. The largest publisher communities operate from India, the Philippines, Pakistan and Bangladesh. Publishers run search advertising, native advertising, SEO content sites, social campaigns and partner networks to drive callers to tracked numbers.

In pay-per-call the customer dials a tracked number and connects directly to the buyer's agent. In a live transfer, a screener speaks to the customer first, qualifies them, and then transfers the call. Live transfers cost more and arrive pre-qualified; pay-per-call costs less and the buyer handles qualification on the call.

Yes, pay-per-call is legal in the USA, UK, Canada, Australia and most major markets when conducted compliantly. The relevant requirements include the TCPA for any outbound component, FTC guidance on advertising claims, and the policies of the advertising platforms being used. Inbound pay-per-call, where the consumer initiates the call, carries the lowest risk profile. BuyTheCalls requires buyers and publishers to operate in compliance with all applicable laws and platform rules; each party remains responsible for its own compliance.

Most buyers receive their first qualified calls within a few business days of completing onboarding. The sequence is: register, account verification, a small sample batch for quality assessment, agreement, then volume turn-on. Once live, calls route to your agents in real time during your stated business hours.

Settlement runs weekly. After your first delivery week and a quality review cycle, weekly payouts become the standard schedule. Payment methods include wire transfer, Zelle, USDT, BTC, and IMPS for publishers in India. We do not operate on 30 or 60 day net terms.

Every billable call is filtered on duration, geography and source before it is charged. Calls failing any criterion are rejected automatically. Buyers can dispute calls within the window set in their agreement by referencing the call ID and the reason. Disputes are reviewed against call records and metadata, and valid disputes are credited. Repeated quality problems from a publisher trigger an account review and pause.

You need agents who can answer the phone in real time during your business hours. You do not need a dialer — those are for outbound calling, and pay-per-call is inbound. A small team of three to five agents on VOIP handsets can run most campaigns. Higher volume, from around 50 calls a day, usually needs a proper call center setup with queue management.

Going direct means handling vendor vetting, contract negotiation, payment terms, dispute resolution and quality monitoring yourself, across several suppliers at once. BuyTheCalls aggregates a vetted publisher network, standardises terms, handles weekly settlement, manages disputes and scales volume as you need it. For most buyers the time saved and the counterparty risk removed outweigh the marketplace fee.

Yes. Buyers commonly run two or three verticals from a single account, with separate caps, criteria and budgets on each. Publishers with traffic across multiple verticals can place all of it through the same relationship.