Solar Pay Per Call — Inbound Calls & Verified Appointments
Buy qualified solar calls routed to your floor, or go further and receive homeowner-verified consultations booked directly into your calendar. Sell solar traffic to verified buyers on the marketplace. No retainer, no contract.
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- Inbound calls & live transfers
- Show-up verified appointments
- Geo & ZIP targeted
- Exclusive delivery
- No upfront cost
Two Ways to Buy Solar on BuyTheCalls
Most pay-per-call marketplaces stop at routing calls. In the solar vertical, we also deliver booked appointments — because the gap between a qualified call and a consultation that actually happens is where most solar installers lose money.
Option 1 — Inbound calls & live transfers
The standard marketplace model. A homeowner responds to a publisher's ad, dials a tracked number, and connects live to your team. You handle the qualification and booking yourself. Billed on call duration.
Best for buyers with their own sales floor and enough agents to convert inbound volume into booked jobs.
Option 2 — Show-up verified appointments
We go beyond the call. Our publishers and call centers source the homeowner, verify ownership, confirm the electric bill, check credit eligibility, and book the consultation into your calendar. You pay per qualified appointment that the homeowner actually attends.
Best for installers and roofing contractors who want their closers walking into pre-qualified sits, not cold-calling from a list.
Why Solar Works as a Pay-Per-Call Vertical
Solar is a high-ticket, considered purchase. The homeowner is not going to buy from a banner ad — they need a conversation. But by the time they are searching for quotes, comparing installers, or asking about battery storage, their intent is already formed. Pay-per-call captures them at that moment and connects them to an installer who can answer their questions live.
The economics are different from HVAC or tech support. A single closed solar job can be worth $15,000 to $40,000. That means even a $90 call or a premium appointment fee pays for itself many times over on a single conversion. The question is not whether pay-per-call is affordable — it is whether the calls are qualified enough to close.
The searches behind these calls
- Solar panels for my house
- Solar installation cost
- Best solar companies near me
- Solar roof quote
- Home battery storage
- Solar tax credit 2026
- Roofing and solar bundle
- Solar panel financing
What Counts as Qualified
Whether you buy inbound calls or booked appointments, the qualification criteria are agreed before the campaign starts. These are the filters most solar buyers set.
Verified homeowner
The prospect owns the property. Renters and tenants who cannot authorise an installation are screened out.
$150+ monthly electric bill
Consumption high enough to make a solar or battery solution worth the homeowner's time and yours.
620+ credit score
Pre-qualified for financing so your closers spend time on deals that can actually fund.
Your service area
ZIP-level targeting to where your crews can install. No leads outside your coverage area.
Roof eligible
Roof age, condition and type checked where the buyer requires it, so installers are not quoting jobs they cannot do.
Appointment accountability
For booked appointments: if the homeowner is not qualified or does not attend, the appointment does not count and does not bill.
Pay Per Call vs Hiring Appointment Setters
Most solar installers have tried hiring callers, handing over a script and a lead list, and carrying all the risk. This is how that compares.
Hiring a cold caller
- Pay by the hour regardless of results
- You supply the lead list and script
- You manage dialers, lines and number health
- No-shows still cost you
- Recruiting, training and churn on repeat
- Quality drops when the setter is unsupervised
BuyTheCalls pay per call
- Pay per qualified call or show-up appointment
- Publishers and call centers source the prospects
- Infrastructure is on the supply side, not yours
- No-shows do not count and do not bill
- Scale up or pause any time, no contract
- Quality filtered on every call before billing
How It Works
- 1Tell us your criteria
ZIP codes, calendar windows, qualification rules. Standard filters above or tightened to your exact requirements.
- 2Publishers generate and qualify
Vetted publishers source homeowners, verify ownership, bill and credit, and either route the call to you or book the consultation.
- 3You receive and pay
Inbound calls route live. Appointments land on your calendar with full notes. You pay only for what meets the agreed criteria.
Two Sides of the Solar Marketplace
Solar installers, roofing contractors & call centers
Whether you run a small install crew or a multi-state operation, you set the filters and pay for calls or appointments that meet them.
Apply as buyer- Inbound calls or booked appointmentsChoose the delivery format that matches your operation — raw calls for your sales floor, or calendar-ready sits for your closers.
- Exclusive deliveryEvery call or appointment goes to a single buyer per service area.
- ZIP-level targetingRestrict to the areas your crews cover, not a whole state.
- Qualification to your standardHomeowner, bill, credit, roof — choose which filters apply and at what threshold.
- Covers solar, roofing and batterySame model for roofing replacements and home battery consultations, individually or bundled.
- No retainer, no contractStart with a small test, scale on results, pause any time.
Publishers, call centers & affiliates
If you generate solar traffic or run an outbound team that books solar appointments, the marketplace is where you place that volume with buyers who take it consistently.
Apply as publisher- Traffic we acceptSearch advertising, organic sites, social campaigns, call-only, and outbound teams with clean, consented data.
- Calls or appointmentsRoute raw calls for a per-call payout, or deliver booked appointments for a higher per-sit rate.
- Weekly payoutsSettlement runs weekly, not on 30 or 60 day terms.
- Dedicated account managerOne contact for ramp-up, quality and scaling.
- Transparent rejectionsExact reason and call reference on every rejected call.
- Scale on qualityVolume caps lift as quality holds across delivery weeks.
Solar Geo Targeting
These states carry the heaviest solar demand, but coverage is nationwide. ZIP-level targeting is standard.
- California
- Texas
- Florida
- Arizona
- Nevada
- Colorado
- New Jersey
- Massachusetts
- Nationwide USA
Solar Pay Per Call — Frequently Asked Questions
What is solar pay per call?
Solar pay per call is a performance model where you pay only for inbound phone calls from homeowners looking for solar installation, roofing or battery storage. The consumer dials a tracked number after responding to a publisher's ad, and connects live to your team. You are billed only when the call meets the agreed duration and qualification criteria.
What is the difference between solar calls and solar appointments?
A solar call is an inbound conversation routed to your agents. You handle the qualification and booking yourself. A solar appointment goes further — the publisher or call center qualifies the homeowner, confirms ownership, bill and credit, and books the consultation into your calendar. You pay per show-up rather than per call.
Are solar calls and appointments exclusive?
Yes. Every call or appointment is delivered to a single buyer per service area. You are never competing with another installer over the same homeowner.
What happens if a homeowner does not show up for an appointment?
You do not pay for it. An appointment only counts and only bills when the homeowner is qualified and attends the consultation. The specific no-show and dispute terms are set in your campaign agreement before delivery starts.
Can I target specific ZIP codes?
Yes. ZIP-level targeting is standard and is what most solar buyers use, since a crew that cannot reach the address turns a paid appointment into a wasted trip. You can set different caps by area.
Do you cover roofing and battery storage?
Yes. The same pay-per-call model applies to roofing replacements and home battery or energy storage consultations. These can be run as separate campaigns or bundled with solar.
Is there a contract or minimum commitment?
No long-term contract. Start with a small test volume so you can check quality against your own close rate, scale when the numbers work, and pause any time without penalty.
What qualification criteria can I set?
The common filters are homeowner verification, minimum monthly electric bill (usually $150 or more), minimum credit score (usually 620 or above), roof eligibility, and geographic coverage. You can tighten or loosen any of these to match your ICP.
How do appointments reach my team?
Booked directly into your calendar with full notes — name, address, phone, email, the service requested, and confirmation of every qualification criterion. You also receive a daily delivery report.
What traffic sources do publishers use for solar?
The most common are Google and Bing search campaigns on solar intent keywords, organic SEO sites, social media targeting homeowners in solar-eligible areas, and outbound call center teams working clean, consented data. Source is agreed per campaign.
What payouts can publishers expect on solar?
The range for inbound calls is roughly $40 to $90 per qualified call, driven by state, exclusivity and the duration threshold. Appointment delivery pays a per-sit rate that is higher per unit since the publisher carries the booking and show-up risk. Exact rates depend on area and volume.
Can I run solar alongside other verticals?
Yes. Buyers commonly pair solar with roofing or home services. Publishers often run solar alongside HVAC, since the homeowner profile overlaps. See the full marketplace for all verticals.
Other Verticals on BuyTheCalls
Buyers and publishers on the marketplace often run more than one vertical.
Ready to Fill Your Calendar with Qualified Solar Appointments?
Tell us your service area and volume, and we will show you what pay-per-call looks like for your operation.