How do I buy solar appointments?
Tell us your service area, your calendar windows and your qualification
standard (homeowner, electric bill, credit, roof). Our publishers and call
centers source and qualify homeowners, then book exclusive solar appointments
directly into your calendar. You pay per qualified appointment the homeowner
attends — no retainer and no long-term contract.
Do you offer guaranteed solar appointments?
We don't sell a blind "guaranteed" appointment count sight unseen — that
language usually hides no-shows and unqualified sits. What you get instead is
protection: an appointment only counts and only bills when the homeowner meets
your agreed criteria and actually attends the consultation. Unqualified
bookings and no-shows do not count and do not charge, with the exact terms set
in your campaign agreement before delivery starts.
What is solar pay per call?
Solar pay per call is a performance model where you pay only for inbound phone
calls from homeowners looking for solar installation, roofing or battery
storage. The consumer dials a tracked number after responding to a publisher's
ad, and connects live to your team. You are billed only when the call meets the
agreed duration and qualification criteria.
What is the difference between solar calls and solar appointments?
A solar call is an inbound conversation routed to your agents. You handle the
qualification and booking yourself. A solar appointment goes further — the
publisher or call center qualifies the homeowner, confirms ownership, bill and
credit, and books the consultation into your calendar. You pay per show-up
rather than per call.
Are solar calls and appointments exclusive?
Yes. Every call or appointment is delivered to a single buyer per service area.
You are never competing with another installer over the same homeowner — these
are exclusive solar appointments, not shared leads resold to five companies.
What happens if a homeowner does not show up for an appointment?
You do not pay for it. An appointment only counts and only bills when the
homeowner is qualified and attends the consultation. The specific no-show and
dispute terms are set in your campaign agreement before delivery starts.
Can I target specific ZIP codes?
Yes. ZIP-level targeting is standard and is what most solar buyers use, since
a crew that cannot reach the address turns a paid appointment into a wasted
trip. You can set different caps by area.
Do you cover roofing and battery storage?
Yes. The same model applies to roofing replacements and home battery or energy
storage consultations. These can be run as separate campaigns or bundled with
solar.
Is there a contract or minimum commitment?
No long-term contract. Start with a small test volume so you can check quality
against your own close rate, scale when the numbers work, and pause any time
without penalty.
What qualification criteria can I set?
The common filters are homeowner verification, minimum monthly electric bill
(usually $150 or more), minimum credit score (usually 620 or above), roof
eligibility, and geographic coverage. You can tighten or loosen any of these to
match your ICP.
How do appointments reach my team?
Booked directly into your calendar with full notes — name, address, phone,
email, the service requested, and confirmation of every qualification criterion.
You also receive a daily delivery report.
What traffic sources do publishers use for solar?
The most common are Google and Bing search campaigns on solar intent keywords,
organic SEO sites, social media targeting homeowners in solar-eligible areas,
and outbound call center teams working clean, consented data. Source is agreed
per campaign.
What payouts can publishers expect on solar?
The range for inbound calls is roughly $40 to $90 per qualified call, driven
by state, exclusivity and the duration threshold. Appointment delivery pays a
per-sit rate that is higher per unit since the publisher carries the booking and
show-up risk. Exact rates depend on area and volume.
Can I run solar alongside other verticals?
Yes. Buyers commonly pair solar with roofing or home services. Publishers often
run solar alongside HVAC, since the homeowner profile overlaps. See the
full marketplace for all verticals.